Coca-Cola unveils new strategy

Coca-Cola Enterprises has announced plans for Coca-Cola, Diet Coke and Coca-Cola Zero.

Building on the ongoing Football League sponsorship, Coca-Cola’s buy a player promotion offers fans the chance to win a share of pound;10m transfer fund for their club and pound;10,000 for themselves.

This month will see the return of the Diet Coke break, aimed at female consumers.

A multi-million pound campaign will appear on TV, cinema, billboards and print. A limited edition Diet Coke Citrus Zest will appear on key packs from February.

Coca-Cola Zero will see a new TV advert airing in March and a sampling campaign aimed at 20-35 year old males.

Anita Huntley, head of carbonates at Coca-Cola Enterprises, said: “Our three cola strategy in 2007 consists of exciting plans for Coca-Cola, Diet Coke and Coca-Cola Zero, aimed at the right target audiences.”

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