Coca-Cola Enterprises has launched its latest on-pack promotion offering consumers the chance to win pound;25,000 for their football club to buy a top youth player.
The promotion is running for eight weeks with a draw for pound;25,000 taking place every week from January 12 and ending on March 1.
Consumers can participate by entering the 12 digit code on labels of 330ml, 500ml and 2 litre packs of Coke Zero and Coca-Cola. The code gives the fan entry into a weekly draw and the fan who has entered the most times for his/her club will have the chance to win one of 72 prizes for their club. Prizes include pound;1,000 cash and a shirt signed by Wayne Rooney.
Martin Sampson, breakthrough development controller of CCE, said: “Over the last three years Coca-Cola has been closely affiliated to British football and January is a great time to launch new initiatives.”
The promotion will be supported by pound;600,000 marketing campaign across national media and radio.
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