Coca-Cola will be offering an on- the-pack ticket promotion for the 2006 World Cup.
From June consumers can enter a draw to win a pair of tickets complete with flights and accommodation by sending in a photo showing how much they love the World Cup. Photos can be sent either from a camera phone via MMS to 80094 or by sending a digital photo uploaded onto the Coke football website [http://www.coca-colafootball.co.uk]. Every day in June a winner will be picked at random.
The promotion will appear on Coke and diet Coke 330ml cans and multi-packs, as well as 500ml, 2litre and 1.25litre bottles.
Head of carbonates at CCE Anita Huntley said: “As the only sponsor offering tickets through an on-pack promotion during the tournament, CCE is helping retailers to drive sales throughout the entire month of June.”
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