Coca-Cola Enterprises has announced it will be launching Nestea Iced Tea in the UK this month. Nestea Iced Tea is a leading iced tea brand in Europe, the US, Asia and parts of Latin America.
Nestea will be on sale in 500ml and 1.5litre PET bottles with graphics specifically developed for the UK market. Two flavours, Lemon and Red Fruits, will be available at launch, with the introduction of Nestea Red Fruits bringing a new flavour to the segment. The product will have no added preservatives and no added colours.
CCE will be launching a high impact marketing campaign including a sampling programme intended to reach one million consumers across key channels and in key urban locations.
Norman Brodie, marketing director at Coca-Cola Enterprises, said: “There is great untapped potential in the iced tea market here in Great Britain, which is enjoying massive growth and changing consumer attitudes. We have developed a unique and distinctive proposition for Nestea, based on our understanding of British consumers, and we believe that this will enable us to stand out in this dynamic sector.”
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