Coca-Cola Enterprises is giving consumers mobile phone credit with Fanta, Dr Pepper and Sprite.
The on-pack promotion offers phone credit worth 50p and this can be redeemed using the unique code printed on the reverse of the bottle labels and ring pulls on special promotional packs. The code can be entered on the website or via text and 50p will be credited to the consumer’s pay as you go or contract accounts within 48 hours.
Ed Knight, head of communications at CCE, said: “We’re pleased to be offering teen consumers such a relevant and compelling offer on every pack of these leading CCE brands. Consumer research among our core teenage audience for this promotion revealed 78% of those asked would participate in this promotion so we’re expecting a high pick-up rate, particularly as we know summer is the peak time for teen mobile usage and consumption of drinks.”
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