Kraft Foods has launched its Cadbury Highlights range and Cadbury Hot Chocolate Instant in single serve sticks.
It includes Cadbury Highlights Milk Chocolate, Cadbury Highlights Fudge (previously Chocolate Fudge) and Cadbury Highlights Bournville (previously Dark Chocolate). All have an rsp of 32p per stick. They come in outers of 30 and transit cases of three outers.
The packs have been given a makeover to give them better on-shelf standout and are billed as an ideal convenience product for both the retail and foodservice channels.
Jill McCall, the senior brand manager for Kraft’s hot beverages said: “Cadbury is the number one hot chocolate brand, worth £42m (Nielsen Total Coverage value sales Feb 25, 12). To benefit from strong sales we recommend that retailers increase their existing core range of our Cadbury products by also offering Cadbury Hot Chocolate Sticks to ensure the strongest sales return for your fixture.”
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