PepsiCo has launched an impulse only on-pack promotion for Walkers Sensations.
The Winter Windfall promotion is running across all 40g Walkers Sensations and offers the chance to win from the thousands of prizes on offer. The prizes include trips to New York, and the Ice Hotel in Sweden, Sony Laptops, Sony Playstation 3s and HMV vouchers.
To enter the consumer has to text the batch code on the back of pack to the required number and will receive a text back to inform them if they have won a prize.
The final chance to enter will be the end of January 2009.
Kirk Tanner, VP impulse UK Ireland for Walkers, said: “Sensations pound;1m Winter Windfall promotion is just the latest activity in our busy and exciting impulse marketing calendar and is a further demonstration of our continued commitment to supporting impulse retailers and growing the category.”
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