Cadbury Trebor Bassett is continuing its Cadbury Dairy Milk centenary year celebrations with the launch of the Cadbury Dairy Milk Happiness Xpress.
More than 15 million experiences are available through the on-pack promotion across the Cadbury Dairy Milk range – across single and large block bars.
Prizes include the opportunity to climb Sydney Harbour Bridge, swim with dolphins in California, spend new year in Times Square or visit the pyramids in Cairo with friends or family.
Packs will feature a boarding number, which consumers can check on Cadbury’s website to see if they have won.
A variety of POS material will be available to retailers including header cards, shelf strips and bunting.
Contact: 0870 191 7343