Imperial Tobacco has launched celebratory special edition packs to mark the 10th anniversary of Richmond.
According to Imperial Tobacco, Richmond is the UK’s second biggest cigarette brand and is the preferred cigarette choice for over two million adult smokers. Each day over one million packs are sold, equating to pound;1.5bn spent on the brand annually in retail outlets.
Rachel Smith, brand manager for Richmond, said: “Richmond is one of our most successful brand launches ever. Within three years it became the UK’s second biggest cigarette brand and its performance has ensured this position has been maintained over the years. The special edition pack reinforces Richmond as a modern, relevant brand perfectly positioned in the value price sector preferred by millions of adults who choose to smoke.”
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