Masterfoods is spending pound;1m on its ‘Proud sponsors of British winter’ TV campaign this winter.
The campaign is designed to ensure that Lockets remain highly visible during winter months, following on from the relaunch last winter. It celebrates the British weather, including waiting at cold bus stops and stepping in icy puddles.
Lockets are available in three variants of Honey Lemon, Blackcurrant and Extra Strong. They contain menthol, eucalyptus and natural honey to ‘help clear your nose and soothe your throat.’
Andrea Taylor, trade relations manager of Masterfoods, said: “The demand for winter remedies starts in October and peaks in the weeks just before and after Christmas.”
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