CCE introduces PET bottle format for Appletiser and new Grapetiser

Coca-Cola Enterprises (CCE) has introduced PET packs for its Appletiser range.

The 350ml PET bottle is designed for ‘on the go’ occasions and the 1.25 litre PET take-home pack offers 66% more volume than the 750ml glass bottle for the same RRP.

Also adding to the range is Grapetiser in both White and Red variants. Both variants contain 79% fruit juice (from concentrate). Grapetiser will be available in the PET and glass formats.

Bruce Scott, cross-franchise brands senior manager at Coca-Cola Enterprises, said: “Appletiser is a popular brand and we are really excited about the launch of Appletiser PET 350ml and 1.25 litre and new Grapetiser, which is also available in the new 1.25 litre PET format. With these new packs and flavours we aim to make the brand appeal to more people on more occasions, therefore increasing distribution opportunities as well as frequency and penetration of purchase, driving sales for the retailer and further growth for the brand.”

Contact: 0845 722 7222

Get Our E-Newsletter - Wholesale News stories in your in-box, delivered weekly.
Will be used in accordance with our Privacy Policy

About The Author