Campina revamps Yazoo brand

The flavoured milk drink Yazoo is having a makeover as part of an aggressive 2005 development for the brand from its maker Campina.

The change is intended to bring the 16-year-old brand’s packaging up to date to offer a stronger point of difference.
The new look packaging portrays a milk-swirl design which also appears in all advertising activity. New bottles will be on-shelf from mid May and will contain a new recipe to enhance the chocolate flavour.

Their will also be a new advertising campaign and in-store offers.

Contact: 020 7482 8578

Get Our E-Newsletter - Wholesale News stories in your in-box, delivered weekly.
Will be used in accordance with our Privacy Policy
Share.

About The Author