Campina revamps Yazoo brand

The flavoured milk drink Yazoo is having a makeover as part of an aggressive 2005 development for the brand from its maker Campina.

The change is intended to bring the 16-year-old brand’s packaging up to date to offer a stronger point of difference.
The new look packaging portrays a milk-swirl design which also appears in all advertising activity. New bottles will be on-shelf from mid May and will contain a new recipe to enhance the chocolate flavour.

Their will also be a new advertising campaign and in-store offers.

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