Cadbury Trebor Bassett’s centenary celebrations have continued with the launch of a Cadbury Dairy Milk Centenary Collection of heritage packs inspired by pack designs and advertising from 1905-2005.
The range will be available from 12 September for a limited period and will feature four offerings.
The Centenary Collection 5x200g pack will contain five 200g Cadbury Dairy Milk bars with packaging designs from 1905, 1923, 1951, 1980 and 2005, in a Centenary Collection box.
The Centenary Collection Twin Pack comprises a 200g Cadbury Dairy Milk bar with 2005’s modern pack design, paired with a bar with the original lilac 1905.
The Centenary Collection Tins contain Cadbury Dairy Milk miniatures, and come in three versions with images from the brand’s most famous advertising.
The fourth item is a Centenary Collection Mug Pack featuring a 200g Cadbury Dairy Milk in the original 1905 packaging design, together with a Cadbury’s Dairy Milk Chocolate mug.
Mike Tipping, head of customer relations for Cadbury Trebor Bassett, said: “This Centenary Collection initiative is a further opportunity for retailers to leverage the maximum profitability of the Cadbury Dairy Milk Centenary.”
Contact 0870 191 7343