Cadbury with Philadelphia mixes cheese and chocolate from Kraft

Kraft is combining two of its brands to introduce Philadelphia with Cadbury.

According to Kraft, this represents one of Kraft Foods’ biggest cross-category innovations.

Bruce Newman, marketing manager at Kraft Foods UK, said: “We’re confident that customers will love Philadelphia with Cadbury as we unite two of their favourite brands.

“This is a major move for both Philadelphia and Cadbury, and brings much-needed innovation to both the chocolate spread and cheese spread markets.

“It’s a concept with proven success in Europe, and we hope it’s going to be just as popular in the UK.”

Contact: 0870 2406 861

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