Kraft is combining two of its brands to introduce Philadelphia with Cadbury.
According to Kraft, this represents one of Kraft Foods’ biggest cross-category innovations.
Bruce Newman, marketing manager at Kraft Foods UK, said: “We’re confident that customers will love Philadelphia with Cadbury as we unite two of their favourite brands.
“This is a major move for both Philadelphia and Cadbury, and brings much-needed innovation to both the chocolate spread and cheese spread markets.
“It’s a concept with proven success in Europe, and we hope it’s going to be just as popular in the UK.”
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