Cadbury has launched its Cadbury bitesize range.
The three re-sealable pouches are Cadbury Raisins Cadbury Peanuts and Cadbury Clusters.
Cadbury Clusters is a blend of cornflakes, raisins and Cadbury chocolate and will be available in a single pack for the impulse channel. There is also a re-design of Cadbury Dairy Milk Giant Buttons
Kate Harding, trade communications manager at Cadbury, said: “Staying in is becoming the new going out, and as a result the bags sector has grown to a total value of pound;628m, with chocolate bags growing ahead of the market standing at a total of pound;199.3m. The launch of the Cadbury bitesize range will provide consumers with more choice from their favourite chocolate brand within this popular market and it is hugely expected to help drive sales and the category for retailers.”
The Cadbury bitesize bags have their own individual colours to differentiate the variants.
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