Cadbury Trebor Bassett has launched a ‘Win a Prize and a Half’ on-pack promotion.
The promotion coincides with CTB’s launch of a minute and a half TV advert entitled ‘Gorilla, which focuses on its ‘Glass and a Half of milk’ credentials.
The promotion is available across single bar and 250g block Cadbury Dairy Milk, Cadbury Dairy Milk Turkish, Double Choc, Wholenut, Caramel and Fruit Nut. It will run until March 8 and offers the chance to win more than 50,000 prizes, such as a trip to a fashion show at New York Fashion Week, salsa lessons in Havana or a year-long season ticket for matches at Wembley Stadium.
To win consumers need to text in the last four digits of their barcode, they will receive a text back telling them if and what they have won.
POS will be available for ‘Prize and a Half’, including dump bins and counter units.
Contact: 0870 191 7343