Cadbury Trebor Bassett has introduced a new innovation to the Easter confectionery market with the launch of Cadbury Easter Egg Delight.
The egg is presented in a new cylindrical container Within the thick Cadbury chocolate egg is another egg and inside that is a selection of Cadbury chocolates.
Cadbury Easter Egg Delight comes in three different variations and two sizes: Roses Luxury Collection; Flake Moments; and Cadbury Egg Collection. The standard size has an RRP of £6.69 and the large size RRP is £9.99, and both come in outers of six.
Mike Tipping, head of customer relations for Cadbury Trebor Bassett says: “The launch of Cadbury Easter Egg Delight is one of the most significant pieces of innovation to be seen in Easter confectionery for many years. It is designed to bring true gifting back into this special occasion, which has always been a requirement of the shopper and consumer.
“The investment of over £2m in TV support will create the demand, which will allow retailers to add significant value and profitability to their range.”
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