Cadbury Trebor Bassett is re-launching its Wispa bar as a limited edition.
The bar will be on shelf from October 8 and CTB says that consumer interest in the brand is at its highest for years.
Wispa was launched in 1983, and in 1985 British consumers bought approximately 260 million Wispa bars. Production ceased in 2003, but social networking websites have enabled thousands of members to launch online petitions and Bring Back Wispa groups.
Kate Harding, acting head of customer relations of Cadbury Trebor Bassett, said: “Our initial research has indicated its re-launch should appeal to the many consumers who love the distinctive texture and taste of Wipsa. We have produced one run of approximately 23 million bars and we’re confident that the marketing campaign will generate a lot of buzz and interest to ensure shoppers will be looking to grab a bar as soon as they hit the shelves.”
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