Cadbury Trebor Bassett is launching Cadbury Dairy Milk Double Choc.
The chocolate bar has a liquid chocolate centre, wrapped in Cadbury Dairy Milk chocolate.
The launch will be supported by a pound;3.85m multi-media campaign that includes outdoor advertising, Coronation Street idents, sampling and PR. This is the latest product in the CTB the every day treats category, the bar targeted at 25-39 year old women looking for an indulgent treat.
Mike Tipping, head of customer relations of CTB, said: “With its delicious liquid chocolate centre this represents one of many indulgent products in the CTB portfolio and will generate interest among shoppers that only a launch from CTB can.”
CTB recommends that Cadbury Dairy Milk Double Choc is sited next to the impulse chocolate range. The bars are available in 47g with an RRP of 43p and 250g with an RRP of pound;1.72.
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