Cadbury is launching a promotion offering the chance to win London 2012 Olympic and Paralympic Games ticket packages.
If consumers find a golden voucher in their pack they will be instructed to call the promotional telephone number to find out which ticket package they have won.
The Unwrap Gold offer is highlighted on 18 SKUs, and the promotion, which runs from April 14 to July 7 will be supported by a marketing campaign, including TV, outdoor, press and radio advertising, social media and PR.
Susan Nash, trade communications manager at Kraft Foods, commented: “The packs look fabulous with the golden flash and with TV support creating maximum awareness, we anticipate demand will be high.”
Contact: 0870 240 0861