Cadbury Trebor Bassett has launched Trident Splash Raspberry Peach.
According to CTB the launch of Trident in the UK market has already driven a 19% growth. Trident Splash is currently available in Strawberry Lime and Vanilla Mint.
Trident Splash Raspberry Peach is the best selling Trident Splash SKU in Sweden and the fourth best selling gum SKU in Norway.
Kate Harding, acting head of customer relations of CTB, said: “We expect Trident Splash Raspberry Peach to be a big hit with consumers looking for more intensely flavoured gum. It will make a great permanent addition to the current Trident Splash offering, and will further help cement the brand with UK consumers.”
CTB recommends that Trident Splash should be sited at key impulse areas and new POS is available for the main fixture and ladder racks are available to place round the store.
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