Cadbury Trebor Bassett is launching Cadbury Dairy Milk Melts this month.
Cadbury Dairy Milk Melts are eight individually wrapped soft chocolate centres covered in Cadbury Dairy Milk. The bars are available in three flavours: Velvet Milk, Deliciously Dark and Heavenly Praline.
The chocolates will be supported by a pound;2m marketing campaign including Coronation Street TV sponsorship, PR and a sampling programme.
Mike Tipping, head of customer relations at Cadbury Trebor Bassett, said: “Cadbury Dairy Milk Melts represents one of many indulgent products in the CTB portfolio and will generate interest among shoppers that only a launch from CTB can.”
Cadbury Dairy Milk Melts will have an RRP of pound;1.19.
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