Cadbury has launched two new media campaigns for its medicated confectionery brand, Halls.
The campaigns will focus on two products in the Halls range, Halls Mentholyptus and Halls Soothers.
The TV campaign for Halls Mentholyptus will focus on the product helping to relieve blocked noses, head colds and chestiness, offering consumers a breath of fresh air.
Halls Soothers will be supported with a national media campaign, including 2,100 bus side posters, print advertising and online activity.
The activity is to convey the message that Halls Soothers offer a little drop of comfort for the throat.
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