Cadbury gives the Roses box a makeover for its 70th birthday

Cadbury has announced a new look for Cadbury Roses to celebrate its 70th birthday.

The new packaging is designed to bring a contemporary feel to the brand and to appeal to younger consumers without alienating the core, loyal consumers. The multiple roses on the pack aim to provide a feeling of abundance and generosity, and the gift idea is reinforced by the gift card.

Kate Harding, trade communications manager at Cadbury, said: “The new design will give retailers something new and exciting to offer consumers within the gifting category, which is particularly important given that spring occasions – including Valentine’s Day, Mother’s Day and Easter – are just around the corner.”

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