Two of Cadbury’s most successful brands are joining forces to create a new bar, Cadbury Dairy Milk with Creme Egg.
This combination features the Dairy Milk chocolate bar filled with the ‘goo’ from the egg. The new bar is intended to meet the demands of younger, on-the-go consumers for a convenient, soft-textured chocolate bar.
The bar will be supported by a pound;3m marketing campaign, including TV advertising, nationwide sampling and new point-of-sale materials.
Head of customer relations Mike Tipping said: “This fantastic new variant offers retailers the chance to drive impulse purchases.”
Cadbury Dairy Milk with Creme Egg will be available to order from April 24th in 49g bars with an RRP of 41p. Outers will be packed in 48s.
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