Cadbury Trebor Bassett has announced the return of Cadbury Creme Egg.
The egg will be supported by a new marketing campaign featuring the egg itself as a character. The advert will feature the strapline ‘Here Today, Goo Tomorrow’, and will launch from the first of January on TV, outdoor and online.
The adverts will show the egg on a mission to release its goo, highlighting the goo in the centre of the egg.
Kate Harding, acting head of customer relations of Cadbury Trebor Bassett, said: “Cadbury Creme Egg is the bestselling chocolate product during the spring season every year, with last year seeing a 75% value share of total filled and mini. It is an iconic signpost for Easter and we are really excited about how the new TV campaign will engage with our consumers and enable retailers to capitalise on its return and popularity.”
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