Cadbury is introducing a series of adverts for Cadbury Creme Egg to celebrate its London 2012 Olympic and Paralympic Games Sponsorship.
The five adverts will focus on the Goo Games and will be set within the Goo arena. The ‘egg-thleates’ will compete in hurdles, diving, hammer, javelin and velodrome, all trying to release their Goo in the best way possible. The advert final will end with a closing ceremony that will finish on the week of April 2.
There will also be Goo Games on Facebook with prizes up for grabs each week.
Jill McCall, brand manager of the Creme Egg 2012 programme, said: “We’re really excited about the launch of the Goo Games as we believe it is a great way for fans to engage with Creme Egg Season and to be a part of the build up to the London 2012 Games. This season is always great fun to be a part of and we hope that consumers will enjoy playing the games and celebrating the London 2012 Olympic and Paralympic Games.”
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