Cadbury Trebor Bassett is investing £7m to support a range of new products designed to ensure retailers profit from the lucrative Big Night In trend.
To capitalise on informal everyday sharing, Cadbury Trebor Bassett is introducing two new flavours – Honeycomb and Coconut – to Cadbury Snaps brand, and launching new Cadbury Great To Share boxes.
The Great To Share boxes (RSP £2.49) contain individually wrapped, bite-sized chocolates, and will be available in three variants: Cadbury Dairy Milk; Cadbury Dairy Milk Variety; and Cadbury Crunchie.
Each brand will be supported with its own TV advertising campaign, alongside dedicated Coronation Street credits, nationwide sampling, direct mail and PR. The activity represents an investment of more than £7m in advertising.
All variants of Cadbury Snaps and Cadbury Great To Share will be available in shelf ready packaging, allowing retailers to reduce merchandising time and maximise display.
Mike Tipping, head of customer relations for Cadbury Trebor Bassett, said: “Evening consumption is the confectionery heartland for couples relaxing on the sofa or gatherings with friends or family. Cadbury Trebor Bassett is leading the way, by developing truly innovative products to meet this need. It is essential that retailers recognise this and create a dedicated Big Night In area in-store.
“Cadbury Great To Share and the new Snaps variants are perfect for this audience and set to make a major impact on this market, just as the existing Snaps flavours have done. We are delighted with the exceptional sales already achieved by the Snaps range.”
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