C C depot activity from Masterfoods

Masterfoods is introducing two initiatives in cash and carry depots as part of its Christmas 2005 campaign.

Masterfoods aims to maximise availability of the Maltesers 146g box – the number one selling boxed pack in independent and multiple convenience stores – through a promotion exclusive to impulse retailers.

The incentive driven promotion will offer retailers the opportunity to win a Smart Car.

More than 150 cash and carries will be participating in the initiative.

And to tie in with a new twist top packaging design for Celebrations, Masterfoods is introducing depot display units featuring a promotion with a Twist Win mechanic to engage retailers and create ‘retail-tainment’ in cash and carries.
For more about Masterfoods and other company’s Christmas plans see next month’s Christmas Impulse feature.

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