Masterfoods is introducing two initiatives in cash and carry depots as part of its Christmas 2005 campaign.
Masterfoods aims to maximise availability of the Maltesers 146g box – the number one selling boxed pack in independent and multiple convenience stores – through a promotion exclusive to impulse retailers.
The incentive driven promotion will offer retailers the opportunity to win a Smart Car.
More than 150 cash and carries will be participating in the initiative.
And to tie in with a new twist top packaging design for Celebrations, Masterfoods is introducing depot display units featuring a promotion with a Twist Win mechanic to engage retailers and create ‘retail-tainment’ in cash and carries.
For more about Masterfoods and other company’s Christmas plans see next month’s Christmas Impulse feature.