Popcorn brand Butterkist is back on television for the first time since 2011 with a £2m TV campaign.
Airing on channels including ITV1, ITV2, Channel 4 and Channel 5, E4 and Sky, the creative aims to reinforce the brand’s taste, low calorie content per serving and wholegrain. The advert aims to drive consumption during a range of occasions from snacking to on-the-go, at work, picnicking out-of-home to enjoying family-time in front of the TV.
The TV campaign coincides with the launch of reformulated flavours across the Butterkist portfolio including the original Butterkist recipes for Toffee, Salted, Sweet, and Sweet amp; Salted.
Anjna Mistry, senior brand manager at Butterkist, comments: “As the nation’s favourite popcorn, we have a century of popping expertise at our fingertips and a responsibility to be the best and remain the best. We have listened to our consumers to make sure we have the tastiest popcorn on the market today. We’ve put our expertise and passion for popcorn into every bag, delivering great texture and unrivalled flavour while maintaining our credentials as a healthier and permissible treat. Our popcorn range starts at as little as 80 calories per serving.
“Butterkist is a strong and well recognised brand, loved by consumers everywhere for its taste and quality. Our love the taste positioning encapsulates why we are still the nation’s favourite popcorn brand after 100 years. We are confident the campaign will drive considerable success for the brand this year and are encouraging retailers to stock up now.”
Butterkist’s ‘Love the Taste’ TV ads will be supported by a wider marketing campaign involving PR, social and digital activity.