Burton’s Foods has introduced Toffee Dodgers.
Burton’s Foods says this is the first non-jam based Dodger in over a decade. The introduction of Toffee Dodgers coincides with new packaging designs across the entire Dodgers range.
David Costello, category and activation controller for Burton’s Foods, said: “The brand extension will deliver incremental value to the Dodgers brand. Toffee Dodgers are the UK’s only biscuits with exposed toffee. They retain the gooey texture that’s synonymous with Jammie Dodgers but provide a fantastic new taste experience.
“Growth will come not only from Jammie Dodgers’ loyalists adding toffee to their repertoire but from consumers who are new to the Dodgers brand trading up from everyday biscuits.”
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