Burton’s highlights natural credentials

Burton’s Foods is launching three confectionery products that have fruit juice centres and contain natural flavours, natural colouring and are virtually fat-free.

Fruitease, Bursting Bottles and Little Squirts will be introduced in March and, says Burton’s, have been manufactured to meet the growing consumer demand for confectionery made with natural colours and flavours.

Natural credentials are communicated by the use of bold on-pack flashes and the launch will be supported by special offers such as 3 for pound;1 to encourage trial and repeat purchase.

Product group manager Lisa Gawthorne said “Giving the health conscious consumer more choice at the confectionery fixture, while retaining the fun element of this type of sweet has been a key driver in the development of these new products.”

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