Buitoni, the UK’s number one pasta brand, is set to be complemented by the launch of seven ambient sauces, supported by a £2m marketing campaign.
The marketing campaign will promote Buitoni’s reputation in its homeland for great tasting food, under the strapline “Italians simply love it”.
The range consists of five tomato-based sauces and two pesto sauces. Two of the tomato-based sauces come in 400g jars, with an RSP of £1.59. The other three are in 250g jars, with an RSP of £1.39. The Pesto sauces come in 150g jars, with an RSP of £1.39.
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