Brothers Drinks is launching a new range of premium bottled ciders into the UK market, comprising Pear Cider, Original Apple Cider, Strawberry Mixed Pear Cider and a festival-strength Pear Cider.
The company said its Pear Cider had been served at the Glastonbury music festival for the past 10 years and this had generated such demand that it had decided to bottle the ciders for general release.
The products will be supported by a trade and consumer PR programme and a best live band and live music venue competition. The brand will be supported by a pound;1m targeted marketing plan.
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