Britvic providing consumers with chance to ‘Transform Your Patch’

Britvic and PepsiCo UK have announced a cross-brand, cross-channel campaign ‘Transform Your Patch’.

The campaign has been created in partnership with Groundwork and will help transform outdoor spaces to give communities more access to outdoor sport and activities.

Every soft drink purchased from participating brands represents a 1sq cm piece of land that will be transformed. There are four types of transformation project: five-a-side football pitches (Pepsi), playgrounds (Robinsons and Fruit Shoot), communal parks and picnic areas (J2O, 7Up, Lipton, R Whites and Juicy Drench) and Skaterparks (Mountain Dew and Tango).

There are 165 projects of various sizes to be transformed and these will be distributed evenly across the 11 regions of Great Britain.

Contact: 08457 581781

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