Britvic Soft Drinks has a ‘Winbledon’ on-pack promotion for Robinsons this year.
Robinsons is offering the chance for parents to see their children play on the courts at The All England Club.
The prize package includes a day for the family at The All England Club where children will get the chance to play on the courts and receive coaching from LTA coaches, courtesy of Robinsons. Children will also be given new tennis racquets and trainers while the whole family will have a behind-the-scenes tour of Wimbledon and overnight accommodation.
The ‘peel and reveal’ on the front of the label will feature a unique code to text in to enter the daily prize draws.
Jonathan Gateward, brands director of Robinsons, said: “We’re offering Robinsons consumers a unique shared family experience at Wimbledon and providing our retail partners with the tools they need to effectively promote their squash offerings during the key summer selling period.”
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