Britvic has launched a limited edition J2O Orange Pomegranate flavour.
This will be the sixth flavour in the J2O range and is designed to drive adult soft drink sales over Christmas.
J2O Orange Pomegranate will be available for six months and be supported by POS, a promotional programme and PR to drive sales.
The launch follows on from the limited edition J2O Apple Raspberry in 2005. This is the first time that Britvic has introduced a new flavour in on-trade and off-trade at the same time.
Britvic marketing director Andrew Marsden said: “Our extensive research and development shows that new J2O Orange Pomegranate performs strongly on concept, appeal and flavour and is likely to be purchased, in addition to other soft drinks, by one in five consumers.”
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