Britvic has removed artificial flavours and colours from its Tango range, and extended the range with the launch of a new citrus flavour. The bottle has a new shape and pack design which aims to reflect the updated credentials and contemporary image.
Britvic is investing pound;2m in a marketing campaign designed to raise awareness of the updated range.
The Tango range is available in 500ml bottles and 300ml cans and comprises Orange, Apple, Cherry and Citrus. Citrus and Orange also come in no-added-sugar.
Andrew Marsden, marketing director of Britvic Soft Drinks, said: “Our research showed that removing artificial colours and flavours does not sacrifice the taste of Tango, the new formulation of Orange performed better in taste tests.”
Contact: 0845 758 1781