Britvic is giving consumers the pantomime spirit with Robinsons.
The activity aims to encourage families to ‘Put on a Panto at Home’ with its on-pack promotion. It invites them to visit www.putonapanto.com where tools to produce and stage a panto at home can be found. The Robinsons online panto producer aims to make the process both engaging and fun, helping children put on their own production with step-by-step instructions.
The brand has also started its national Search for a Star campaign, which seeks out young talent to star in local shows for the season.
Leslie Davey, brand director for Robinsons at Britvic, said: “Pantomimes have always been a highlight for families at Christmas and Robinsons continues to refresh generations of families, so we felt this was a perfect partnership. The on-pack promotion will raise awareness of Robinsons’ exciting new association.”
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