Britvic has launched new TV adverts for J2O as part of a new ad campaign.
The focus of the advert is to show how people would alter their behaviour if J2O was H2O. It follows people preparing for a storm and making preparations to capture what appears to be rain, in fact it will be J2O. The reason behind their behaviour is explained with the line “If H2O were J2O”
Andrew Marsden, marketing director of Britvic, said: “The adult soft drink category is performing exceptionally well and J2O has driven this growth. Last year it accounted for 66% of the pound;18.5m growth in the category.”
The TV advert will be followed by cinema and digital media support through to the summer.
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