Blossom Hill is extending its portfolio with the launch of a Blossom Hill Sparkling Rosé and Sparkling White wine.
The launch will be supported by a wide reaching consumer campaign targeting women’s interest, national, online and regional media.
Percy Fox said the launch of the new sparkling range resulted from its consumer research programme which highlighted the popularity of sparkling wines.
Blossom Hill senior brand manager Helen Wright said: “With the addition of the new sparkling range, Blossom Hill is broadening its offering but its affordable price of Â£6.99 will encourage consumers to enjoy the wines with life’s little celebrations whether it be meeting friends, a special day or simply the start of the weekend.”
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