Nestl eacute; Rowntree has introducing three new dark premium chocolate blocks under the Black Magic brand.
The new range will comprise Black Magic Mellow Dark Chocolate, Black Magic Dark Chocolate with Raisins and Almonds, and Black Magic Dark Chocolate with Whole Almonds 100g premium blocks.
Nestl eacute; says demand for dark chocolate has been rising rapidly, with market growth of 45% since 2003. One of the key influencing factors being the greater degree of permissibility dark chocolate holds for consumers due to its high level of antioxidants.
Graham Walker, trade communications manager of Nestl eacute; UK, said: “The new Black Magic proposition makes it entirely legitimate for the brand to compete with confidence in the premium blocks category, and the No.1 recommended line for independent retailers is the Black Magic Mellow Dark Chocolate.”
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