Birds Eye unveils ‘is your dinner a winner?’ competition

Birds Eye is launching an on-pack promotion across its chicken range.

The ‘Is your dinner a winner?’ promotion will offer consumers the chance to win cash prizes every day, as well as encouraging them to be creative at tea time with new recipes.

The on-pack code is running on all Chicken Grills and Chicken Dipper packs and the code needs to be entered onto the website or Birds Eye Facebook page to be entered into the daily pound;100 draw.

They will be prompted to take part in the additional ‘Tasty ideas for dinner’ competition to win one of three pound;1,000 cash prizes. To be in with a chance of winning consumers need to recreate one of the top ten serving suggestions featured on the Facebook page and then upload photos of their efforts.

Julian Fletcher, general marketing manager at Birds Eye, said: “We’re incredibly excited to be launching our first on-pack promotion across Chicken Grills and Chicken Dippers.

“Not only are we offering some fantastic cash prizes with ‘Is your dinner a winner?’ we’re also hoping to inspire mums to create tasty new chicken dishes for the whole family, which in turn will encourage them to repeat purchase.”

The promotion will run until July 31

Contact: 020 8918 3200

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