Birds Eye has launched a Healthy Options range.
The range is low in fat, free from artificial colours and flavours and contains ingredients consumers would find in their own kitchen cupboards.
According to Birds Eye, consumers are looking for great flavour delivery, so they don’t feel they are compromising on the food that they love to eat while they are on a diet.
The six products in the range are Beef Hotpot, Cottage Pie, Fish Pie, Sweet Sour Chicken, Spicy Chilli Wedges and Chicken Curry.
Sarah Moore, senior brand manager at Birds Eye, says: “The healthy market is already worth pound;86m in the UK and is growing +3.5%. At Birds Eye we understand that it’s really difficult finding the right food to eat when you are on a diet. We believe that there is room for great tasting innovation in this sector and Healthy Options will offer consumers a convenient ready meal that they can choose even when dieting.”
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