Birds Eye has launched the Birds Eye BBQ range.
According to Birds Eye, the vast majority of barbecues (85%) are unplanned and the decision to have them is made on the day, mostly depending on the state of the weather. This means that consumers need convenient foods that are readily to hand.
The Birds Eye BBQ range comprises Pork Rack of Ribs in a honey glaze, BBQ Chicken Drumsticks, Chinese Chicken Wings, Chicken and Vegetable Kebabs and Lamb and Mint Kofta Kebabs.
Matthew Blackmore, brand manager of Birds Eye Red Meat, said: “The key message to retailers is to stock up now.”
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