Birds Eye has expanded its Fish Fingers range with the launch of Chunky Fish Fingers.
The new Fish Fingers are an extra large portion made with 100% fish fillet and contain natural omega-3.
They are twice the size of the classic Fish Fingers and aim to keep consumers satisfied for longer. Birds Eye is targeting them at older kids, teenagers and 18-25 year-olds.
Nathan Ansell, general marketing manager at Birds Eye, said: “Chunky Fish Fingers offer a product that is more filling while retaining the same great taste Birds Eye Fish Fingers guarantee. We believe that the new offering is a natural complement to Birds Eye’s renowned and incredibly successful Fish Finger portfolio.”
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