Birds Eye goes chunky with fish

Birds Eye has expanded its Fish Fingers range with the launch of Chunky Fish Fingers.


The new Fish Fingers are an extra large portion made with 100% fish fillet and contain natural omega-3.


They are twice the size of the classic Fish Fingers and aim to keep consumers satisfied for longer. Birds Eye is targeting them at older kids, teenagers and 18-25 year-olds.


Nathan Ansell, general marketing manager at Birds Eye, said: “Chunky Fish Fingers offer a product that is more filling while retaining the same great taste Birds Eye Fish Fingers guarantee. We believe that the new offering is a natural complement to Birds Eye’s renowned and incredibly successful Fish Finger portfolio.”


Contact: 020 8918 3200


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