Birds Eye adds to Simply range

Birds Eye is introducing new chicken recipes to its Simply range – Simply Chicken Rosemary Sage and Simply Chicken Lightly Seasoned.

The range will benefit from a pound;1.5m marketing spend in 2006 which includes: press and poster ads, direct mail, sampling at roadshows, leaflets and a newsletter.

Julie Johns, Birds Eye brand manager, said: “Simply Chicken is made to our consistent high standards and will add value and excitement to the fixture by offering the consumers what they want – 100% whole chicken breast.”

Simply Chicken Rosemary Sage and Simply Chicken Lightly Seasoned have an RRP of pound;2.29 for a 300g pack of two.

Contact: 0800 332277

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