Birds Eye is introducing new chicken recipes to its Simply range – Simply Chicken Rosemary Sage and Simply Chicken Lightly Seasoned.
The range will benefit from a pound;1.5m marketing spend in 2006 which includes: press and poster ads, direct mail, sampling at roadshows, leaflets and a newsletter.
Julie Johns, Birds Eye brand manager, said: “Simply Chicken is made to our consistent high standards and will add value and excitement to the fixture by offering the consumers what they want – 100% whole chicken breast.”
Simply Chicken Rosemary Sage and Simply Chicken Lightly Seasoned have an RRP of pound;2.29 for a 300g pack of two.
Contact: 0800 332277