United Biscuits UK is launching an on-pack promotion on its McVitie’s brand titled Better Biscuit by Half.
Each pack gives consumers two chances to win more than 10,000 prizes worth a total of over £1m, with inserts within packs and an on-pack code which is checked through a Better Biscuit by Half website.
The promotion will be backed by a £350,000 media spend on national radio and press advertising. In addition there will be competitions for consumers to win cash prizes in regional newspapers.
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