Bendicks is aiming to continue growth in the Christmas boxed chocolate market with a range of luxury products.
George McLearie, Bendicks trade marketing manager, commented: “In a relatively flat Christmas confectionery market Bendicks is enjoying fantastic growth of 21.2% within Christmas boxed chocolates.”
Bendicks is investing pound;2m in TV advertising, which will run in November and December. The company is introducing the Christmas Cracker Pack of Mingles with an RRP of pound;3.49. Bendicks Gorgeous is being introduced in a new pack format of 200g with an RRP of pound;3.49, and a 400g luxury pack with an RRP of pound;6.99. Bendicks Chocolate Bars, both milk and dark in 125g bars, have an RRP of pound;1.49. Werther’s Original Butter Candies and Chewy Toffees will be in gift tins with an RRP of pound;3.29.
Contact: 01962 844800