Walkers has released Steak Onion and BBQ Rib flavoured crisps to replace Beef Onion and Barbecue.
PepsiCo trade marketing manager Cara Beeby commented: “Consumers are increasingly looking for more exciting flavours and Steak Onion and BBQ Rib are more contemporary and modern than their predecessors.”
Walkers estimates that the new seasoning will be worth pound;22m. Five varieties in the Walkers core range have been updated this year.
Steak Onion as well as Spicy Chilli will be featured in Walkers’ latest TV advertising campaign in August.
The new flavours will have an RRP of 29p for a 34.5g bag.
Contact: 0118 930 666